
Industri otomotif Indonesia memiliki banyak cerita, dan salah satu yang paling konsisten adalah Toyota. Sejak pertama kali hadir lebih dari setengah abad lalu, Toyota bukan sekadar merek mobil, melainkan bagian dari perjalanan mobilitas masyarakat Indonesia.
Di ajang Gaikindo Indonesia International Auto Show (GIIAS) 2025, Toyota mengusung tema besar “54 Tahun Toyota Ada untuk Indonesia”. Pameran ini menjadi momentum penting untuk merefleksikan warisan, sekaligus menegaskan komitmen Toyota terhadap masa depan yang lebih hijau lewat elektrifikasi.
Toyota resmi hadir di Indonesia pada tahun 1971 melalui Toyota Astra Motor (TAM). Sejak saat itu, berbagai model legendaris lahir dan menemani kehidupan masyarakat, mulai dari Toyota Kijang Buaya (1977) yang menjadi mobil keluarga sejuta umat, hingga Corolla KE20 (1971) yang populer di kalangan anak muda saat itu.
Di GIIAS 2025, dua model klasik tersebut dipamerkan kembali, membawa nostalgia sekaligus pengingat betapa Toyota telah mengakar dalam perjalanan otomotif nasional.
Namun, Toyota tidak berhenti pada nostalgia. Dalam 54 tahun kiprahnya, Toyota juga menjadi pionir dalam memperkenalkan teknologi baru, termasuk Hybrid EV (HEV), Plug-in Hybrid EV (PHEV), hingga kini Battery EV (BEV).
Pameran Toyota di GIIAS 2025 terbagi dalam dua dimensi:
Perpaduan antara masa lalu dan masa depan ini menggambarkan filosofi Toyota: menghargai sejarah sambil menatap masa depan dengan inovasi.
Dalam pidatonya di GIIAS 2025, manajemen Toyota Astra Motor menegaskan bahwa elektrifikasi adalah kunci strategi masa depan. Toyota hadir bukan hanya dengan satu jenis kendaraan listrik, melainkan multi-pathway strategy, yaitu menghadirkan beragam pilihan:
Target besar Toyota adalah mendukung pemerintah mencapai Net Zero Emission 2060, dengan memperluas ketersediaan mobil elektrifikasi di semua segmen pasar.
Bintang utama di booth Toyota GIIAS 2025 adalah New bZ4X, Battery EV pertama Toyota yang akan diproduksi lokal di Indonesia. Kehadirannya menjadi simbol bahwa era mobil listrik bukan lagi wacana, tetapi sudah nyata di negeri ini.
Produksi lokal bZ4X juga akan mendorong harga lebih kompetitif, membuat mobil listrik Toyota semakin terjangkau oleh konsumen Indonesia.
Toyota juga menegaskan bahwa keberlanjutan bukan hanya soal menjual mobil, tetapi membangun ekosistem mobilitas hijau.
Beberapa inisiatif yang ditampilkan di GIIAS 2025 antara lain:
All New Agya |
|
| AGYA 1.2 E MT | IDR 191,505,000 |
| AGYA 1.2 G MT | IDR 198,905,000 |
| AGYA 1.2 G CVT | IDR 215,405,000 |
| AGYA STYLIX 1.2 G CVT | IDR 218,905,000 |
All New Agya GR Sport |
|
| AGYA 1.2 GR-S MT (One Tone) | IDR 255,505,000 |
| AGYA 1.2 GR-S CVT (One Tone) | IDR 272,105,000 |
| AGYA 1.2 GR-S MT (Two Tone) | IDR 258,005,000 |
| AGYA 1.2 GR-S CVT (Two Tone) | IDR 274,605,000 |
All New Alphard HEV |
|
| ALPHARD 2.5 HV CVT | IDR 1,690,075,000 |
| ALPHARD 2.5 HV CVT (PREMIUM COLOR) | IDR 1,693,675,000 |
| ALPHARD 2.5 HV CVT LUX MODELISTA | IDR 1,774,175,000 |
| ALPHARD 2.5 HV CVT LUX MODELISTA (PREMIUM COLOR) | IDR 1,777,675,000 |
All New Avanza |
|
| AVANZA 1.3 E MT | IDR 263,875,000 |
| AVANZA 1.3 E CVT | IDR 278,875,000 |
| AVANZA 1.5 G MT | IDR 286,775,000 |
| AVANZA 1.5 G CVT | IDR 301,575,000 |
| AVANZA 1.5 G CVT TSS | IDR 328,475,000 |
ALL NEW BZ4X BEV |
|
| BZ4X AT | IDR 814,100,000 |
ALL NEW COROLLA CROSS HEV GR SPORT |
|
| COROLLA CROSS 1.8 HYBRID AT | IDR 627,300,000 |
| COROLLA CROSS 1.8 HYBRID AT (PREMIUM COLOR) | IDR 630,400,000 |
| COROLLA CROSS 1.8 HV GR-S AT | IDR 666,600,000 |
| COROLLA CROSS 1.8 HV GR-S AT(PREMIUM COLOR) (DUAL TONE) | IDR 671,600,000 |
ALL NEW GR 86 |
|
| GR 86 2.4L M/T (One Tone) | IDR 1,085,100,000 |
| GR 86 2.4L M/T (Two Tone) | IDR 1,085,100,000 |
| GR 86 2.4L A/T (One Tone) | IDR 1,123,100,000 |
| GR 86 2.4L A/T (Two Tone) | IDR 1,123,100,000 |
All New Hilux Rangga |
|
| HILUX RANGGA CAB-CHASSIS PU 2.0 STD M/T | IDR 214,820,000 |
| HILUX RANGGA CAB-CHASSIS MB 2.0 STD M/T | IDR 214,820,000 |
| HILUX RANGGA PICK UP 2.0 STD M/T | IDR 219,720,000 |
| HILUX RANGGA PICK UP 2.0 STD M/T 3WAY | IDR 220,720,000 |
| HILUX RANGGA PICK UP 2.0 HIGH M/T | IDR 242,220,000 |
| HILUX RANGGA CAB-CHASSIS PU 2.4 DSL STD M/T | IDR 270,320,000 |
| HILUX RANGGA CAB-CHASSIS MB 2.4 M/T | IDR 271,920,000 |
| HILUX RANGGA PICK UP 2.4 DSL STD M/T | IDR 275,120,000 |
| HILUX RANGGA PICK UP 2.4 DSL STD M/T 3WAY | IDR 276,020,000 |
| HILUX RANGGA PICK UP 2.4 DSL HIGH M/T | IDR 309,620,000 |
| HILUX RANGGA CAB-CHASSIS PU 2.4 DSL HIGH A/T | IDR 325,720,000 |
| HILUX RANGGA CAB-CHASSIS MB 2.4 HIGH A/T | IDR 325,720,000 |
| HILUX RANGGA PICK UP 2.4 DSL HIGH A/T | IDR 331,120,000 |
All New Kijang Innova Zenix HEV |
|
| INNOVA ZENIX 2.0 G CVT | IDR 465,737,750 |
| INNOVA ZENIX 2.0 G CVT (Premium Color) | IDR 468,737,750 |
| INNOVA ZENIX 2.0 V CVT | IDR 511,937,750 |
| INNOVA ZENIX 2.0 V CVT (Premium Color) | IDR 514,937,750 |
| INNOVA ZENIX 2.0 G HV CVT | IDR 503,237,750 |
| INNOVA ZENIX 2.0 G HV CVT (Premium Color) | IDR 506,137,750 |
| INNOVA ZENIX 2.0 V HV Modelista CVT | IDR 576,837,750 |
| INNOVA ZENIX 2.0 V HV Modelista (Premium Color) | IDR 579,637,750 |
| INNOVA ZENIX 2.0 Q HV Modelista CVT TSS | IDR 654,037,750 |
| INNOVA ZENIX 2.0 Q HV Modelista CVT TSS (Premium Color) | IDR 656,937,750 |
All New Land Cruiser |
|
| LAND CRUISER 300 GR-S 4X4 AT | IDR 2,782,785,000 |
| LAND CRUISER 300 GR-S 4X4 AT (PREMIUM COLOR) | IDR 2,788,985,000 |
| LAND CRUISER 300 VX-R 4X4 AT | IDR 2,692,185,000 |
| LAND CRUISER 300 VX-R 4X4 AT (PREMIUM COLOR) | IDR 2,697,985,000 |
All New Prius HEV |
|
| PRIUS 1.8 HYBRID CVT | IDR 728,000,000 |
All New Vellfire HEV |
|
| NEW VELLFIRE 2.5 VIP HYBRID CVT | IDR 1,907,800,000 |
| NEW VELLFIRE 2.5 VIP HYBRID CVT (PREMIUM COLOR) | IDR 1,911,300,000 |
All New Veloz |
|
| VELOZ 1.5 MT | IDR 316,900,000 |
| VELOZ 1.5 CVT | IDR 333,000,000 |
| VELOZ 1.5 MT (PREMIUM COLOR) | IDR 318,400,000 |
| VELOZ 1.5 CVT (PREMIUM COLOR) | IDR 334,600,000 |
| VELOZ 1.5 Q CVT | IDR 342,100,000 |
| VELOZ 1.5 Q CVT (PREMIUM COLOR) | IDR 343,700,000 |
| VELOZ 1.5 Q CVT TSS | IDR 364,800,000 |
| VELOZ 1.5 Q CVT TSS (PREMIUM COLOR) | IDR 366,300,000 |
All NEW VIOS |
|
| VIOS 1.5 G CVT (NON PREMIUM) | IDR 392,870,000 |
| VIOS 1.5 G CVT (PREMIUM) | IDR 394,370,000 |
| VIOS 1.5 G CVT TSS (NON PREMIUM) | IDR 406,070,000 |
| VIOS 1.5 G CVT TSS (PREMIUM) | IDR 407,570,000 |
All New Voxy |
|
| VOXY 2.0 AT | IDR 654,605,000 |
| VOXY 2.0 AT (PREMIUM COLOR) | IDR 657,705,000 |
All New Yaris Cross |
|
| YARIS CROSS 1.5 G MT | IDR 377,825,000 |
| YARIS CROSS 1.5 G CVT | IDR 391,425,000 |
| YARIS CROSS 1.5 S CVT TSS | IDR 435,425,000 |
| YARIS CROSS 1.5 S CVT TSS (PREMIUM) | IDR 437,825,000 |
| YARIS CROSS 1.5 S GR CVT TSS | IDR 444,825,000 |
| YARIS CROSS 1.5 S GR CVT TSS (PREMIUM) | IDR 447,925,000 |
| YARIS CROSS 1.5 S HV CVT TSS | IDR 467,225,000 |
| YARIS CROSS 1.5 S HV CVT TSS (Premium Color) | IDR 469,925,000 |
| YARIS CROSS 1.5 S HV CVT TSS 2 TONE | IDR 471,325,000 |
| YARIS CROSS 1.5 S HV CVT TSS 2 TONE (Premium Color) | IDR 472,325,000 |
| YARIS CROSS 1.5 S GR HV CVT TSS | IDR 476,725,000 |
| YARIS CROSS 1.5 S GR HV CVT TSS (Premium Color) | IDR 479,425,000 |
| YARIS CROSS 1.5 S GR HV CVT TSS TWO TONE | IDR 480,825,000 |
| YARIS CROSS 1.5 S GR HV CVT TSS TWO TONE (Premium Color) | IDR 481,825,000 |
New Calya |
|
| CALYA 1.2 E STD MT | IDR 189,180,000 |
| CALYA 1.2 E MT | IDR 192,280,000 |
| CALYA 1.2 G MT | IDR 198,180,000 |
| CALYA 1.2 G AT | IDR 212,480,000 |
NEW CAMRY HEV |
|
| CAMRY 2.5 L A/T HYBRID | IDR 1,001,715,000 |
| CAMRY 2.5 L A/T HYBRID (PREMIUM COLOR) | IDR 1,004,715,000 |
| CAMRY 2.5 V A/T | IDR 880,715,000 |
| CAMRY 2.5 V A/T (PREMIUM COLOR) | IDR 883,715,000 |
New Corolla Altis HEV |
|
| ALTIS 1.8 V A/T | IDR 606,630,000 |
| ALTIS 1.8 V A/T (Premium Color) | IDR 609,530,000 |
| ALTIS 1.8 L HYBRID A/T | IDR 660,230,000 |
| ALTIS 1.8 L HYBRID A/T (Premium Color) | IDR 663,330,000 |
| ALTIS 1.8 L GR-S HYBRID A/T | IDR 667,730,000 |
| ALTIS 1.8 L GR-S HYBRID A/T (Premium Color) | IDR 670,730,000 |
NEW DYNA |
|
| DYNA 136 HT HI-GEAR 4X2 6M/T | IDR 515,500,000 |
| DYNA 136 HT HI-GEAR 4X2 6M/T (PTO) | IDR 520,100,000 |
New Fortuner GR Sport |
|
| FORTUNER 2.8 VRZ WITH GR AERO TSS 4X2 AT ONE TONE | IDR 702,627,750 |
| FORTUNER 2.8 VRZ WITH GR AERO TSS 4X2 AT TWO TONE (PREMIUM COLOR) | IDR 707,727,750 |
| FORTUNER 2.8 VRZ WITH GR AERO TSS 4X2 AT ONE TONE (PREMIUM COLOR) | IDR 705,627,750 |
| FORTUNER 2.8 VRZ 4X4 AT GR-SPORT TSS TWO TONE (PREMIUM COLOR) | IDR 817,127,750 |
| FORTUNER 2.8 VRZ 4X4 AT GR-SPORT TSS ONE TONE (PREMIUM COLOR) | IDR 811,927,750 |
NEW GR SUPRA |
|
| TOYOTA SUPRA 3.0L A/T | IDR 2,328,300,000 |
NEW HI ACE COMMUTER |
|
| HI ACE COMMUTER M/T | IDR 618,285,000 |
NEW HI ACE PREMIO |
|
| HI ACE PREMIO 2.8 M/T | IDR 717,785,000 |
NEW HILUX D CAB |
|
| HILUX DOUBLE CABIN 2.4 E (4X4) DSL M/T | IDR 475,800,000 |
| HILUX DOUBLE CABIN 2.4 E-RTS (4X4) DSL M/T | IDR 484,900,000 |
| HILUX DOUBLE CABIN 2.4 G (4X4) DSL M/T | IDR 509,800,000 |
| HILUX DOUBLE CABIN 2.4 V (4X4) DSL A/T | IDR 565,800,000 |
NEW HILUX S CAB |
|
| HILUX SINGLE CABIN 2.4 DSL 4X4 M/T | IDR 447,140,000 |
New Kijang Innova |
|
| KIJANG INNOVA G 2.4 MT DIESEL | IDR 439,837,750 |
| KIJANG INNOVA G 2.4 AT DIESEL | IDR 461,437,750 |
New Raize GR Sport |
|
| RAIZE G 1.2 MT (ONE TONE) | IDR 263,135,000 |
| RAIZE G 1.2 CVT (ONE TONE) | IDR 278,635,000 |
| RAIZE G 1.0T MT (ONE TONE) | IDR 282,435,000 |
| RAIZE G 1.0 T CVT (ONE TONE) | IDR 297,335,000 |
| RAIZE 1.0 T GR SPORT CVT (ONE TONE) | IDR 311,435,000 |
| RAIZE 1.0 T GR SPORT CVT (TWO TONE) | IDR 314,035,000 |
| RAIZE 1.0 T GR SPORT CVT TSS (TWO TONE) | IDR 336,535,000 |
New Rush GR |
|
| NEW RUSH 1.5 G MT | IDR 313,785,000 |
| NEW RUSH 1.5 G AT | IDR 324,985,000 |
| NEW RUSH 1.5 S GR MT | IDR 329,285,000 |
| NEW RUSH 1.5 S GR AT | IDR 339,985,000 |
New Yaris GR Sport |
|
| Yaris 1.5 S GR Sport CVT 3 Airbags Monotone | IDR 364,370,000 |
| Yaris S GR Sport CVT 3 Airbags Bitone | IDR 368,470,000 |
| Yaris S GR Sport CVT 7 Airbags Monotone | IDR 371,270,000 |
| Yaris S GR Sport CVT 7 Airbags Bitone | IDR 375,270,000 |